The short version
We collect your name and email when you access our free tools or sign up to The Signal newsletter. We use that information to deliver what you asked for. We don't sell your data, we don't share it beyond what's needed to run the service, and you can ask us to delete it at any time.
The full version is below. It's plain English — no legal maze.
Who we are
Brand Leverage is operated by Cal Bailie, based in the United Kingdom. We run the platform at thebrandleverage.com — a brand strategy resource for founders.
Questions about this policy? Email us: hello@thebrandleverage.com
What we collect
We only collect what we need to give you what you came for:
- Name and email address — when you download a free tool via our resource gate, or when you subscribe to The Signal newsletter.
- Payment information — if you purchase a digital product (e.g. The Leverage Point). This is handled entirely by Stripe — we never see or store your card details.
- Anonymous usage data — page views, referral sources, and click events collected via Plausible Analytics. No cookies. No personal identifiers. Fully GDPR compliant.
We don't collect anything else. No tracking pixels. No behavioural profiling. No third-party ad networks.
How we use it
Your data is used for one purpose: to deliver what you asked for.
- If you downloaded a free tool — to send you the resource and any follow-up content directly related to it.
- If you subscribed to The Signal — to send you the newsletter. You can unsubscribe at any time via the link in any issue.
- If you made a purchase — to send your confirmation, receipt, and product access.
We may occasionally send you relevant updates about new tools or resources if you've opted in via newsletter signup. We don't send unsolicited marketing.
Third parties we use
We work with a small number of trusted tools to run the platform. Each handles your data according to their own privacy policies:
- Netlify — website hosting and form submissions. netlify.com/privacy
- Beehiiv — email newsletter delivery. beehiiv.com/privacy
- Stripe — payment processing. Your payment data is handled directly by Stripe and is subject to their PCI-DSS compliant security standards. stripe.com/privacy
- Plausible Analytics — cookieless, anonymous site analytics. No personal data is collected or processed. plausible.io/privacy
We do not sell, rent, or share your personal data with any other third parties.
Data retention
We keep your data for as long as needed to provide the service you signed up for:
- Newsletter subscribers — retained until you unsubscribe.
- Free tool gate submissions — retained in Netlify Forms unless you request deletion.
- Purchase records — retained for 7 years as required by UK tax law.
Your rights
Under GDPR and UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to or restrict how we process your data
- Data portability — receive your data in a portable format
To exercise any of these rights, email hello@thebrandleverage.com. We'll respond within 30 days.
Cookies
We don't use tracking cookies. Plausible Analytics, our analytics tool, is fully cookieless and collects no personal data. No cookie banner is required or shown.
Changes to this policy
If we make material changes to how we handle your data, we'll update this page and revise the date at the top. We won't notify you by email for minor updates — check here if you want to stay current.
Contact
Questions, requests, or concerns: hello@thebrandleverage.com
Brand Leverage is operated from the United Kingdom. This policy is governed by UK GDPR and the Data Protection Act 2018.